Univision to Livestream Special Preshow for Premios Juventud on TikTok

El Break de las 7 just wrapped a 53-show first season on Facebook Watch

Univision kicked off the first-ever bilingual hashtag challenge on TikTok last month Univision/TikTok

Univision continues to turn to TikTok to help draw attention to its Premios Juventud (Youth Awards) event, set for Thursday (Aug. 13) at 8 p.m. ET.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.