Univision Sets Campaign on Facebook, Instagram, YouTube to Drive Hispanic Census Participation

The aim is to educate viewers on the importance of taking part, as well as to ease fears

Hispanic-targeted media company Univision teamed up with the Census Bureau on the “Shape Your Future. Start Here (Dale Forma a tu Futuro. Empieza Aquí)” campaign on Facebook, Instagram and YouTube to help drive Hispanic participation in the 2020 Census.

Univision senior vice president of partner solutions Luis de la Parra said the company has been working with the Census Bureau for quite some time, and it is really excited about this phase of the campaign.

“The Census Bureau was fantastic to work with,” he added.

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