Univision incorporated social video creation platform TikTok into its promotional efforts to back the new season of dance-competition show Mira Quién Baila All Stars.
Influencers and talent from MQB will post videos to TikTok to help fuel buzz and excitement for the new season, which starts Sunday (Jan. 12) at 8 p.m. ET.
TikTok joins a host of other social initiatives used by Univision to promote the show, the name of which translates to “Look Who’s Dancing.”
Dancer and choreographer Toni Costa, MQB’s mentor, brings fans into the dance studio during rehearsals on digital series MQB Ensayos (MQB Rehearsals), which will be available on the Mira Quién Baila Instagram account Friday mornings beginning Jan.
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