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While most brands have Pandora and Spotify on their ad-minded radar, international marketers should probably get to know Bollywood and Hindu digital music streamer Dhingana.
Anything but a blip on the screen, the India-based service tells Adweek it now has 15 million monthly users, while revealing a two-year advertising partnership with Universal Music. Though five-year-old Dhinganga has attracted regional advertisers aplenty, the Universal deal represents its first with a major record label, entailing exclusive album releases and ads.
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