Universal Studios Uses Facebook App to Gain Blu-ray Traction

Universal Studios has launched a Facebook app for the new year, giving away 2,010 Blu-ray movies. Cute, right? The weekly sweepstakes includes 25 prize packages, with films such as Wanted, Knocked Up and Forgetting Sarah Marshall. The hope is that the new Facebook app will gain a good amount of traction and help Universal to get a stronger foothold in the social media space.

Several movie releases have been accompanied by Facebook apps in the past year. The Watchmen and Avatar are some of the more notable titles to emerge with high-end Facebook apps. Combining the two aspects of media consumption is a sometimes tricky feat, with opportunities to engage Facebook users through creatively developed applications.