Universal Music Still Believes in Chat, Partners with Meebo

Meebo, the online chat service that lets you log into all your instant messenger clients from a central location, has announced its agreement with Universal Music Group as its latest partner. This deal signifies a branding opportunity for both Meebo and UMG, as the music company will be able to distribute premium content through Meebo’s various services and enable users to share it with their friends from there.

This isn’t the first time Meebo has been used as a branding platform for an entertainment company, especially as Meebo has launched a number of different products that can be used by brands for direct marketing purposes. Meebo Rooms, for instance, can be branded for the purpose of disseminating information and products directly to users. And for companies like UMG, such a platform is ideal as it provides an easy way to share music, videos, and other premium content such as interviews or a listening party, where a group of users can gather and subsequently share media with their friends.