Unity: 71% of Players Prefer Watching Video Ads to 'Pay' for In-Game Content

A new report from Unity Technologies analyzed the impact of video ads on user retention and revenue in mobile games.

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

A new report from Unity Technologies analyzed the impact of video ads on user retention and revenue in mobile games. Unity surveyed more than 2,000 mobile developers and players, and found 52 percent of mobile game developers identify video ads ‘as providing the highest revenue per user compared to any other type of in-game advertising.’

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in