Unity: 71% of Players Prefer Watching Video Ads to 'Pay' for In-Game Content
A new report from Unity Technologies analyzed the impact of video ads on user retention and revenue in mobile games.
A new report from Unity Technologies analyzed the impact of video ads on user retention and revenue in mobile games. Unity surveyed more than 2,000 mobile developers and players, and found 52 percent of mobile game developers identify video ads ‘as providing the highest revenue per user compared to any other type of in-game advertising.’
For players, 71 percent of users said watching video ads is their preferred way to ‘pay’ for in-game content, and 62 percent of players said they ‘always or sometimes’ choose to watch a video ad to receive an in-game reward if they’re given a chance.
Overall,
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