Unilever's CMO Says Viewability Is Improving, but Cross-Platform Measurement Problems Loom

Keith Weed breaks down the digital media-supply chain

Two weeks after Procter & Gamble’s chief brand officer Marc Pritchard gave an update about the state of what’s increasingly become a messy digital media-supply chain at Dmexco, Unilever’s CMO Keith Weed gave his own report card for partners during an Advertising Week keynote today.