Q&A: How Unilever’s CMO Is Trying to Help Make Digital a Safer Space for Brands

Keith Weed calls on platforms to step up efforts to combat divisive content

Keith Weed is cracking down on YouTube and Facebook. Getty Images

Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms—namely Facebook and YouTube—to step up their efforts in combatting divisive content, hate speech and fake news.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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