Q&A: How Unilever's CMO Is Trying to Help Make Digital a Safer Space for Brands

Keith Weed calls on platforms to step up efforts to combat divisive content

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Unilever CMO Keith Weed put the advertising community on notice Monday during a keynote speech at the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Desert, Calif. Weed called for tech platforms—namely Facebook and YouTube—to step up their efforts in combatting divisive content, hate speech and fake news.

“I don’t think for a second where the internet right now is how the platforms dreamt it would be,” Weed told Adweek in an interview at the event.

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