Understanding Web Spam and How to Avoid It With Smarter SEO Practices

Advertisers often don't realize they're using tactics that Google considers off-limits

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When spam hits your inbox, it might involve a Nigerian prince promising you millions of dollars or an email from PayPal that seems just a bit off. But what does it mean when Google designates a website as spam?

The definition of web spam is a bit nebulous. With email, we know there’s something nefarious afoot—someone wants to steal your passwords or your money. Phishing and scams are certainly part of what Google defines as web spam, but it also includes things like over-optimization.



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