Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter

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It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities. For many teens and college-age students right now, social media newcomer TikTok stands out as the preferred conduit for watching, creating and sharing short videos.

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