Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter

It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities. For many teens and college-age students right now, social media newcomer TikTok stands out as the preferred conduit for watching, creating and sharing short videos.