Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them

The video sharing app is a prime target for performance marketers looking to rise above the digital clutter

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities. For many teens and college-age students right now, social media newcomer TikTok stands out as the preferred conduit for watching, creating and sharing short videos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in