Understanding the difference between Facebook Sponsored Stories, Page Post Ads, Promoted Posts and Marketplace Ads


As Facebook builds its ads business and gives advertisers more ways to reach different audiences, a new lexicon has emerged.

The social network has invented terms like Sponsored Stories, Page Post Ads and Promoted Posts, but it doesn’t always explain them or maintain consistent usage over time, especially since the same ads serve different levels of advertisers, who purchase them through varying channels.

Here we’ll break down the main categories of Facebook ads that appear in News Feed and the desktop sidebar: Sponsored Stories, Page Post Ads, Promoted Posts and Marketplace Ads.

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