Understanding the Gender Effect of Technology Disruptors to Meet Consumer Expectations

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, “Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors.” In fact, according to the results, men are less likely to embrace disruptors like mobile shopping, Amazon.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in