Understanding Facebook’s new reach & frequency campaign type

Facebook ads have long been scrutinized by major advertisers for a lack of control over frequency capping and a lack of accurate traffic estimates. In an effort to answer these concerns, Facebook has started beta testing a new campaign type that focusses specifically on those points.

The new reach & frequency campaign type from Facebook is the newest campaign structure created for major advertisers who wish to more accurately plan and predict the delivery, cost and reach of brand campaigns.

The key advantages/features of this campaign type are:

  • You can now enter a lifetime campaign frequency cap for each individual
  • Receive reach and budget estimates that are 99 percent accurate (according to Facebook)
  • Increase the reach of unique people across your target audience
  • An indicator bar to give you the percentage of people you will be reaching out of your total potential audience
  • You can now receive your estimates through either a...
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