At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive through. Considering how his company—which was a fledgling T-shirt startup at the time—is now looking to rival everyone from Nike to Apple, the anecdote served as inspiration for aspiring entrepreneurs watching his SXSW keynote.
Under Armour's CEO Just Hinted at How His Company Can Grow to $7 Billion by 2018
Kevin Plank says 'data is the new oil'
