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At South by Southwest Interactive on Monday, Under Armour CEO Kevin Plank recalled crying at a tollbooth about 10 years ago while trying to explain to the attendant that he didn't have the $2 he needed to drive through. Considering how his company—which was a fledgling T-shirt startup at the time—is now looking to rival everyone from Nike to Apple, the anecdote served as inspiration for aspiring entrepreneurs watching his SXSW keynote.
"How embarrassed I was," Plank said.
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