Cosmetics Retailer Ulta Beauty on How It's Adapted to the Pandemic

Karla Davis said businesses should be 'so much smarter' after Covid-19

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal—she wants them to be better.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in