Adapting to Crisis

Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic

Karla Davis said businesses should be 'so much smarter' after Covid-19

a black woman speaking in a zoom call
Karla Davis of Ulta Beauty spoke at Adweek's Future of Shopping event. Adweek

By Diana Pearl

July 1, 2020

Key insight:

Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal—she wants them to be better.

Diana Pearl
@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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