Cosmetics Retailer Ulta Beauty on How It’s Adapted to the Pandemic
Karla Davis said businesses should be 'so much smarter' after Covid-19

Karla Davis of Ulta Beauty spoke at Adweek's Future of Shopping event.
Adweek

Key insight:
Karla Davis, Ulta Beauty’s senior director, integrated marketing and media, doesn’t want things to go back to normal—she wants them to be better.