U.K. More Ensnared in Web Than Ever Before

U.K. Internet users have embraced the Web and its possibilities like never before, although some demographic groups remain offline. eMarketer estimates more than 44 million people are online in the U.K. in 2010 and nearly 70 percent of all households have broadband access.

“The cultural divide between Web users and non-users is widening,” said Karin von Abrams, eMarketer senior analyst. “For the majority of marketers, though, this is not a problem; their audiences are online in ever-greater numbers.

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