Uber's Crisis Comms Strategy: Automated Email Responses


uber-300x225Amateur chauffeur provider Uber got a bit of attention on this blog back in July for saying (via General Manager Chris Nakutis) that PR is a waste of money and that new companies can “almost jump over the…process” altogether.

We’re starting to think that the business really does live that philosophy. A couple of weeks ago we noted, via BuzzFeed, that Uber issues the same “Safety is our #1 priority” statement every time one of its drivers scores negative coverage.

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