Uber Goes Right at New York's Mayor in a Fight Over Policy, but Is It a Wise Strategy?

Calls out de Blasio in TV ad and app

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Uber ran spots on cable TV Wednesday night slamming New York City Mayor Bill de Blasio, who is supporting a proposed measure that would cap the number of licenses granted to car operators for ride-hailing services. Such an ordinance could stall Uber's growth in Gotham, and the San Francisco-based mobile player suggests in its ad that the legislation would ultimately kill off 10,000 jobs in the city.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in