Uber Goes Right at New York's Mayor in a Fight Over Policy, but Is It a Wise Strategy?

Calls out de Blasio in TV ad and app

Uber ran spots on cable TV Wednesday night slamming New York City Mayor Bill de Blasio, who is supporting a proposed measure that would cap the number of licenses granted to car operators for ride-hailing services. Such an ordinance could stall Uber's growth in Gotham, and the San Francisco-based mobile player suggests in its ad that the legislation would ultimately kill off 10,000 jobs in the city.

Today, Uber took the fight directly to its app.

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