‘U.S. News & World Report’ Backs Best Colleges Rankings with Facebook’s Interest Targeting
U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users.
U.S. News & World Report used Facebook’s interest targeting tool for publishers to help promote its annual Best Colleges rankings to the appropriate Facebook users.
Facebook strategic partner manager, news Meghan Peters said in a Facebook Media blog post that U.S. News & World Report social media editor Lauren Boyer used interest targeting to focus on Facebook users who had expressed interest in the top five schools on each ranking list.
According to Peters, the U.S. News post about the 10 best public universities tallied nearly 80 times the engagement of an average post on the page.
The U.S.
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