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The so-called duopoly between Facebook and Google to control the bulk of digital ad spend is far from over, according to eMarketer.
The firm’s newest forecast expects for digital ad spend in the U.S. to grow 15.9 percent this year—the equivalent of $83 billion in revenue. Within that growth, Facebook’s ad revenue is projected to jump 32.1 percent while advertisers’ spend with Google will increase 14.8 percent.
Overall, Google controls 40.7 percent of the U.S. digital ad market, followed by Facebook with 19.7