U.K. Advertising Standards Authority Bans Burger King’s Milkshake Tweet

The ASA said it encouraged violence and anti-social behavior


Brands navigate a slippery slope when incorporating current events that are unrelated to their businesses into their social media posts, and Burger King in the U.K. found itself on the downward end of that slope due to a controversial tweet.

According to a BBC report, during campaigning for elections in the European Union earlier this year, several candidates and political figures had milkshakes or other food and beverages thrown at them, including Brexit Party leader Nigel Farage, former English Defence League leader Stephen Yaxley-Lennon (who also goes by Tommy Robinson) and UK Independence Party candidate Carl Benjamin.

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