U.K. Advertising Standards Authority Bans Burger King’s Milkshake Tweet

The ASA said it encouraged violence and anti-social behavior

The since-removed "offending" tweet from @BurgerKingUK @BurgerKingUK

Brands navigate a slippery slope when incorporating current events that are unrelated to their businesses into their social media posts, and Burger King in the U.K. found itself on the downward end of that slope due to a controversial tweet.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.