Twitter’s Trending Topics Were Ruled by Video in the Early Stages of the Pandemic

VAB studied the period from March 16 through April 26

Video content dominated Twitter’s trending topics during the early part of the coronavirus pandemic, accounting for three-quarters of them, according to a report from VAB, released earlier this week.

#AloneTogether: Culture in the Time of Covid-19 examined the top 10 trending Twitter topics in the U.S. every day from March 16 through April 26 at 9:30 p.m. and 11 p.m. ET, looking at both direct (official hashtags of shows, sports content or news programming) and related (associated topics such as individual players, show characters, celebrities and specific news references) data.

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