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Marketers now have new tools with which to target Twitter users in its Tailored Audiences program, the social messaging platform announced today.
Tailored Audiences launched last year, allowing marketers to retarget ads to website visitors who also use Twitter. For instance, if a user visited delta.com, the airline could later find them on Twitter.
Now, brands can plug other data into the social network to find their customers. Brands can share client email lists with Twitter—in a secure and privacy focused way, according to the company—and deliver ads to their customers.
“Let’s say a fashion retailer wants to advertise a spring clearance sale on Twitter, and they’d prefer to show their ad to current membership cardholders,” Twitter said in a blog post today.