Twitter head of global agency development Stephanie Prager is adding oversight of the social network’s ads application-programming interface (API) to her duties and assuming the newly created role of head of global agency and platform solutions.
Twitter merged two global teams to create the new agency and platform solutions team. A Twitter spokesperson said bringing both agencies and API solutions to brands at the stage where they begin new campaigns “will only dial up the innovation and creativity that their solutions bring to marketers.”
Prager
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