Twitter’s Powerful Anthem to Women Makes Its TV Debut During the Oscars

Denice Frohman, Issa Rae and Ava DuVernay star in #HereWeAre campaign

“I heard a woman becomes herself the first time she speaks without permission,” says poet Denice Frohman in the first line of Twitter’s new #HereWeAre campaign, which made its TV debut tonight during ABC’s Oscars telecast.

The 60-second spot includes an original poem from Frohman and features a multi-generational group of women from 20 to 82, including Hollywood filmmakers Issa Rae, Ava DuVerney, Julie Dash and Jennifer Brea.

Marketers may also notice a few familiar industry folks in the ad.

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