This morning there was a post in BusinessWeek which discusses Twitter’s lacking monetization model and the possible ways the company could generate revenue. No matter which way you look at it, the most obvious way for Twitter to generate revenue is through some sort of advertising. Whether it’s banner advertising or in message advertising, advertising appears to be the quickest path to monetization.
So what type of advertising will be effective for Twitter? If you look at other social media destinations on the web, each service provides custom advertising solutions.