Twitter’s New Policy on Deepfakes Leans More Toward Labeling and Providing Context

Outright removal of synthetic and manipulated media is limited to the threat of harm

Starting March 5, Twitter will begin adding labels like this Twitter

Removing content containing synthetic and manipulated media, widely referred to as deepfakes, from Twitter altogether is still reserved for the most extreme cases, but people will soon start seeing more warning labels over blurred thumbnails and more explanation and clarification, the social network said Tuesday.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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