Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
Twitter and Buddy Media today launched a free tool designed to help alcohol brands market only to people of legal drinking age. Jim Beam, Jack Daniels and MillerCoors have been testing the feature over the last month, and other brands can now sign up to employ the feature.
When users attempt to follow a liquor, beer or wine brand on the social site, they will automatically receive a direct message on Twitter from the company, directing them to an age screening page.