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Twitter’s Top Brass Continues to Wear Many Hats Simultaneously

Top Twitter brass handling seemingly unrelated responsibilities fits a pattern at the social network

multi-purpose business woman with a large number of hands — Top Twitter executives don't actually have six hands, but sometimes it seems that waymaselkoo99/iStock

A CEO who is also CEO of another company? A chief financial officer who also served as chief operating officer? A chief marketing officer who just added the title of head of people?

All of this multitasking sounds like the way a fledgling startup would construct its executive ranks, but it is actually taking place at publicly traded social networking giant Twitter.

CMO and head of communications Leslie Berland added the title of head of people, which had been vacant since chief human resources officer Renee Atwood’s departure in February.

Berland joined Twitter as CMO in January 2016, coming from American Express.

Speaking