Twitter's Heart Beats the Star: 27 Percent Jump in Activity Since Favorites Became Likes

Twitter's decision to replace the favorite star with a like heart was met with more rage than acceptance.


Any time a social platform makes a design change, many users react immediately and negatively. Twitter’s decision to replace the favorite star with a like heart was no different, met with more rage than acceptance.

But that rage didn’t translate into action.

New research by Locowise found that since the switch, Twitter has seen a 27.82 percent increase in liking tweets vs. favoriting them. Locowise studied more than 1,500 Twitter accounts in the 3 month period before and after the change — a total of more than 2.2

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