Twitter's Costolo Touts Real-Time Connections

Points to the immediacy and emotion of unfiltered media as new marketing model


CANNES, France—As social media and sharing continue to transform media, Twitter CEO Dick Costolo on Wednesday championed the revolutionary benefits that real-time planning can have on creative executions on- and offline.

Speaking during a Twitter seminar here titled "Harnessing the Power of Real-Time Connections," Costolo pointed to the immediacy, authenticity and emotion that platforms like Twitter can harness for marketers in their efforts to make deeper connections with consumers.

“The reality of the world we live in now is that friction between time and space has been obliterated,” said Costolo to the standing-room-only hall.

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