Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks


Twitter is asking its biggest advertisers to speak emoji—for $1 million.

Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and Anheuser-Busch. Multiple sources confirmed to Adweek a "seven-figure" price for the branded icons, saying that the custom emojis are reserved for Twitter's biggest advertisers, including Coke, Starbucks, Spotify and Dove. Such brands' million-dollar deals entail packages, per sources, that involve the custom emoji with different combinations of the following: Promoted Trends (which normally cost $200,000), Promoted Moments and Promoted Tweets. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in