Twitter's #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their Social Media Impact

New subscriptions seek to drive and measure engagement

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Twitter wants to be the top social media destination for this year’s Super Bowl—not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl.

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