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Twitter wants to be the top social media destination for this year’s Super Bowl—not just for the game and the halftime entertainment, but also for the biggest ads of the year. That’s why Twitter has created the first #BrandBowl as a place for advertisers and users can congregate and discuss the Super Bowl. The #BrandBowl will hand out awards for ads—including brands who don’t advertise during the game—that drive the most Twitter engagement.
Ryan Oliver, Twitter’s head of brand strategy for the U.S.