My Account Log Out Sign In Subscribe
  • News & Analysis
    • Agencies
      • Agencies Home
      • Accounts
      • AgencySpy
      • Agency of the Year
      • Awards & Recognition
      • Diversity, Equity and Inclusion
      • Fastest Growing Agencies
      • Leadership & Talent
      • Sustainability
      • The Future of Agencies
    • Creativity
      • Creativity Home
      • AdFreak
      • Ad of the Day
      • Ads of the Year
      • Adweek Brand Stars
      • Brand Purpose
      • Cannes Lions
      • Creative 100
      • Creative Disruption
      • Outdoor
    • Brand Marketing
      • Brand Marketing Home
      • Food & Beverage
      • Travel & Transportation
      • Automotive
      • Beer, Spirits & Cannabis
      • Sports Marketing
      • Tech & Telecom
      • The Big Game
    • Performance Marketing
      • Performance Marketing Home
      • 5G
      • Artificial Intelligence
      • Commerce Marketing
      • Customer Experience
      • Data & Insights
      • Digital Transformation
      • Email Marketing
      • Emerging Tech
      • Experiential
      • Influencers
      • Marketing Innovation
      • Mobile
      • Politics
      • Privacy Guide
      • Publishers & Platforms
      • Social Pro Daily
    • Commerce
      • Commerce Home
      • Amazon
      • CPG
      • Ecommerce
      • Food & Beverage
      • Grocery
      • Hotels
      • Adweek’s Retail Tracker
      • Travel & Transportation
      • Sustainability
    • Inside the Brand
      • Inside The Brand Home
      • CMO Moves
      • Innovators
      • Women Trailblazers
      • Mentor Program
      • Tool Kit
    • Media
      • Media Home
      • Mediaweek
      • Media Influencers
      • Platforms
      • Podcasts
      • Politics
      • Privacy Guide
      • Publishing
      • Social Pro Daily
    • Programmatic
      • Programmatic Home
      • Ad Tech
      • Blockchain
      • CES
      • Data Privacy
      • DMEXCO
      • Digital Transformation
      • Emerging Tech
      • Mobile
      • NexTech
    • Convergent TV
      • Convergent TV Home
      • Programming & Performance
      • Streaming & OTT
      • TVNewser
      • TVSpy
      • TV Upfronts
  • Events Awards & Honors
    • All Events Honors & Awards
    • Outlook 2021: The Year Ahead in Marketing and Media
    • The Big Game Summit
    • Challenger Brands Summit
    • Elevate: Health and Wellness
    • Elevate: Performance Marketing
  • Adweek Video & Podcasts
    • Adweek Video
      • Adweek Original Video Series
    • Adweek Podcasts
      • CMO Moves
      • D&I TBD
      • GEN ZEOs
      • Yeah, That’s Probably an Ad
      • Adweek Radio
    • Adweek Livestreams
      • The Way Forward
      • Adweek Together
  • Webinars & Thought Leadership
    • Adweek Webinars
    • Branded Content
    • Partner Experts
      • Facebook
      • Epsilon
      • Deliotte Digital
      • Focusvision
      • Neustar
      • PubMatic
      • Teads
  • My Career
    • Sharpen My Skills
      • Institute for Brand Marketing™
      • Marketing Glossary
      • Mentorship
      • Microlearning
      • The Marketing Toolkit
    • Adweek Jobs
      • Find a Job
      • Post a Job
      • Unlimited Job Postings
  • Connect with Adweek
    • About Us
      • About Adweek
      • Frequently Asked Questions
      • News & Announcements
      • Terms of Use
      • Privacy Policy
      • Jobs at Adweek
    • My Account
      • My Profile
      • My Marketing Preferences
      • My Newsletters
    • Partner with us
      • Editorial Calendar
      • Event Calendar
      • Media Kit
      • Earn Authority
      • Generate Leads
      • Increase Awareness
      • Trophies, Awards, Seals
    • Subscriptions
      • Individual Subscriptions
      • Group Subscriptions
      • Agency Memberships
      • Customer Service
      • Download Magazine Issues
      • Android App
      • iOS App
    • Advisory Boards
      • Adweek Academic Council
      • Join The Adweek Academic Council
      • Adweek Advisory Board
  • Adweek Network
    • AdFreak
    • AgencySpy
    • Inside The Brand
    • Social Pro Daily
    • TVNewser
    • TVSpy
  • Search

CLOSE

The Big Game
Presented By
Roku

Twitter’s #BrandBowl Returns to Crown the Brands That Shine Online During the Super Bowl

Look out for 'advertising-based advertising' and attempts to reach Hispanic audiences on the platform

the logo for twitter's #brandbowl
#BrandBowl 54 has expanded to eight categories. Twitter

By David Cohen

January 29, 2020

Year No. 54 for the Super Bowl also marks year No. 3 for #BrandBowl, Twitter’s way to recognize brands that drive discussion on its platform during the game.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Recommended articles
Popular This Week
  1. In Doritos’ Super Bowl Teaser, Jimmy Kimmel and Mindy Kaling React to a Mystery Guest
  2. Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers
  3. Agency Network 180 Opens New York and MENA Offices
  4. 4 Health Innovations From CES 2021 Influenced by the Pandemic
  5. Group Nine’s Blank-Check Company Goes Public, Seeks to Raise $200 Million
Upcoming Webinars
  • How Agencies and Clients Can Drive Outcomes Together Thursday, January 28, 2021
  • The Future of Customer Acquisition Wednesday, February 3, 2021
  • Take a Hyper-Personalized Approach to Commerce Thursday, February 4, 2021
  • The Current State of Customer Engagement Tuesday, February 9, 2021
  • Brand Messaging Is Still Critical in a Demand-Gen World Friday, February 12, 2021
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}
You Might Like
This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi

  • About
    • Contact Us
    • Media Kit
    • Editorial Calendar
    • Sponsor Content
    • Jobs
    • Do Not Sell My Personal Information
  • Subscriptions
    • Subscription Options
    • Digital App
    • Frequently Asked Questions
    • Newsletters
    • Customer Service
  • Awards / Honors / Events
    • Awards and Honors
    • Adweek Events
    • Webinars
    • On-Demand Webinars
    • Trophies / Awards / Seals
  • Publications
    • Adweek Network
    • RSS
    • Backissues
    • Reprints / E-Prints
    • © 2021 Adweek - All Rights Reserved
    • About Adweek
    • Contact Us
    • Terms of Use
    • Privacy Policy
    Clickable icon to open social sharing icons
    Clickable icon to share the page on Facebook Clickable icon to share the page on Twitter Clickable icon to share the page on LinkedIn Clickable icon to share the page on Facebook Messenger Clickable icon to share via Email Clickable icon to share via Email
    Clickable icon to share via Email