Twitter’s #BrandBowl Returns to Crown the Brands That Shine Online During the Super Bowl

Look out for 'advertising-based advertising' and attempts to reach Hispanic audiences on the platform

the logo for twitter's #brandbowl
#BrandBowl 54 has expanded to eight categories. Twitter

Year No. 54 for the Super Bowl also marks year No. 3 for #BrandBowl, Twitter’s way to recognize brands that drive discussion on its platform during the game. David Cohen is editor of Adweek's Social Pro Daily.