Twitter’s #BrandBowl Is Back for Year 2 With a New Category for Video Views

The social network will recognize advertisers that generate buzz during Super Bowl LIII

The Super Bowl LII champion Philadelphia Eagles will not get the chance to defend their title at this year’s Big Game, but will Pepsi, Doritos, Mountain Dew or Ally Bank become repeat winners at Twitter’s second #BrandBowl?

Twitter cited data from Comscore saying that it saw a 19 percent increase in unique visitors compared with the average of the prior three Sundays during the past Super Bowl, spurring a total of 4.8 billion impressions on and off Twitter, while other social platforms experienced declines.

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