The final whistle of the New England Patriots’ 13-3 victory over the Los Angeles Rams in Super Bowl LIII was the top moment on Twitter during the Big Game, while YouTube saw a 58 percent increase in viewership of Super Bowl ads on its platform during the game compared with last year, fans turned to Google to find out which Super Bowl was the lowest-scoring and Rams fans were more prone to use profane language on Reddit.
Facebook did not share any data on Super Bowl LIII, with a spokesperson saying, “We haven’t seen a huge amount of media interest in the data over the past few years, so we decided not to pull it this year. This frees us up to prioritize other things.”
The social network said last year that 62 million people worldwide generated 270 million interactions during Super Bowl LII, with about 90 percent of those occurring via mobile
Twitter’s top three moments of Super Bowl LIII were:
- The end of the game.
- Patriots running back Sony Michel scores the game’s only touchdown in the fourth quarter.
- Patriots cornerback Stephon Gilmore intercepts Rams quarterback Jared Goff late in the fourth quarter.
The most-mentioned Patriots players on Twitter during the game were:
- QB Tom Brady
- Wide receiver Julian Edelman, most valuable player of Super Bowl LIII
- Tight end Rob Gronkowski
And the most-mentioned Rams were:
The top trending players overall on YouTube during the Big Game were all Patriots:
- Strong safety Patrick Chung
- DT Danny Shelton
- Kicker Stephen Gostkowski
- Outside linebacker Dont’a Hightower
Fans took to Google during the Super Bowl, and the top trending questions were:
- What is the lowest scoring Super Bowl?
- Is Adam Levine married?
- How old is Levine?
- Who is Levine’s wife?
- What is the score of the Super Bowl?
YouTube said 42 percent of football fans have turned to its platform to watch Super Bowl ads, adding that viewership of Super Bowl ads on YouTube was up 58 percent from last year, and that number rose to 78 percent for mobile.
The most-viewed Super Bowl ads on YouTube Sunday (through 10 p.m. ET) were:
- Verizon, “The Team That Wouldn’t Be Here”
- Amazon, “Not Everything Makes the Cut”
- Jeep, “Big Game Blitz” and One Republic, “More Than Just Words”
- Hyundai, “The Elevator”
- Microsoft, “We All Win”
- Marvel Studios, “Avengers: Endgame”
- Amazon Prime Video, “Hanna Season 1”
- Olay (Procter & Gamble), “Killer Skin”
- M&M’s, Super Bowl Teaser 2019 (featuring Christina Applegate), “Lock Game”
- Budweiser (Anheuser-Busch), “Wind Never Felt Better”
The most-tweeted moments during the Pepsi Halftime show were:
- The end of the show (8:23 p.m. ET)
- Levine takes his shirt off (8:21 p.m. ET)
- Big Boi performs in a fur coat (8:19 p.m. ET)
Meanwhile, YouTube said video views on Maroon 5’s official channels peaked at more than 850,000 per hour during the game, and search interest in SpongeBob SquarePants spiked by over 150 percent during the halftime show.
Despite a period of more than two hours when Reddit was inaccessible to a number of users due to a degradation incident, from 6:33 p.m. ET through 11:48 p.m. ET Sunday, the platform found that Patriots fans cast six times as many votes as Rams fans did, while Rams fans used 70 percent more profanity than their neutral counterparts.
Reddit also said 92 percent of neutral fans were likely to upvote comments by Rams fans, while that number slipped to 81 percent for comments by New England fans.
Finally, Twitter shared the following highlights of tweets during the Big Game Sunday night: