Twitter Video Ads Now Play With One Click

Quietly rolls out new format

Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started using such easy-play videos in March.

Indeed, Burger King recently bought Promoted Tweets to spread a video ad campaign that employs the new format. The fast food chain has been promoting a mini-mocumentary about its viral character the Subservient Chicken. On Twitter, video advertisements like this one used to only show up as links to YouTube or elsewhere, but now can pop up in a specially developed media player that plays with one click.

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