Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
The social network and the league are kicking off a new initiative this season, enabling fans to choose which player’s at-bats will be featured live on Twitter that day.
Every morning, starting on Opening Day and running throughout the season, @MLB will tweet a reminder for fans to pick that day’s featured hitter.
The league will also produce livestreamed shows on @MLB for events including the London Series (bitter rivals the New York Yankees and Boston Red Sox will face off in London Stadium June 29 and 30), the Home Run Derby, the All-Star Game, the trade deadline and the postseason.