Twitter Unveils Tools for Tracking Brand Conversations

Susses out organic lifts

Twitter has new analytics tools it says will provide marketers with additional insight into brand conversations, audiences and trends. The Twitter Brand Hub, unveiled today, is meant to give brands a "360-degree, real-time view" of their initiatives on the platform.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.