Twitter Unveiled Its Twitter Media Website for Publishing Partners

The social network said payouts rose 60 percent year over year in 2017

Twitter Media Twitter

Twitter unveiled Twitter Media, a new website aimed at enabling the social network’s publishing partners to fine-tune their efforts on Twitter.

After a 60 percent year-over-year increase in 2017 in payouts to publishers via Twitter’s monetization products—in-stream video ads and sponsorships, Periscope Super Hearts and Niche—Twitter said it wants to maintain its positive momentum.

Global vice president and head of content partnerships Kay Madati introduced the new site in a blog post, saying that Twitter Media will feature:

  • Best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.
  • Information about new products and features designed specifically for content publishers.
  • An easy-to-navigate help section curating answers to the most common questions Twitter gets from content publishers.

Madati added that Twitter Media will soon add success stories from publishing partners, as well as a blog focused on new tools for publishers.

He wrote, “We may host the global conversation, but it’s the journalists, athletes, actors, musicians and other public figures who work with publishers that lead it. As a platform, it’s our job to support them with publishing tools, best practices and revenue products that make the time and energy they invest in Twitter worthwhile.” David Cohen is editor of Adweek's Social Pro Daily.