Twitter Unveiled Its Twitter Media Website for Publishing Partners

The social network said payouts rose 60 percent year over year in 2017

Twitter unveiled Twitter Media, a new website aimed at enabling the social network’s publishing partners to fine-tune their efforts on Twitter.

After a 60 percent year-over-year increase in 2017 in payouts to publishers via Twitter’s monetization products—in-stream video ads and sponsorships, Periscope Super Hearts and Niche—Twitter said it wants to maintain its positive momentum.

Global vice president and head of content partnerships Kay Madati introduced the new site in a blog post, saying that Twitter Media will feature:

  • Best practices from content publishers across Twitter, curated by Twitter’s news, sports and entertainment partnerships teams.
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