Twitter Tries to Guide Brands on Its Platform Through the Coronavirus Crisis

The social network reminded them that it’s not a marketing opportunity

Illustration of two men in suits with face masks
One-on-one interactions on Twitter are an effective customer-service tool for brands. Sesame/iStock

Twitter shared a series of best practices for how brands should be communicating via its platform during the ongoing coronavirus pandemic.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.