Twitter made a move to protect brands from having their advertisements appear alongside objectionable content by tweaking the requirements for participation in its Amplify program for publishers.
Vice president of emerging content products Mike Park announced in a blog post that in order to qualify as a premium publisher in the Amplify program and be eligible for monetization of in-stream video ads and sponsorships, a publisher must:
- Be verified.
- Publish brand-safe content according to the Safe for Ads content guidelines.
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