Twitter Tests Promoted Tweets in HootSuite Timeline

Twitter has unveiled its next step in a three-part plan to roll out the promoted tweets it announced in April - inserting them into user's timelines. Twitter will be integrating promoted tweets into certain users' timelines on HootSuite, testing the feature before presumably rolling it out on other platforms.

Twitter has unveiled its next step in a three-part plan to roll out the promoted tweets it announced in April – inserting them into user’s timelines. Twitter will be integrating promoted tweets into certain users’ timelines on HootSuite, testing the feature before presumably rolling it out on Twitter.com and other platforms.

You might remember some of the first promoted tweets from Disney/Pixar generating buzz about Toy Story 3 when the feature was first announced. These tweets appeared in search results on Twitter.com, and were generally well-received by the community.