Twitter Is Testing Carousel Ads for Video and Photo Tweets
Allows multiple multimedia tweets in a single swipable ad unit
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Twitter is launching a new ad unit that allows brands to combine multiple tweets in a single ad unit.
The product, called Promoted Tweet Carousel, lets marketers use a brand's tweets in a format that lets users swipe through photos, videos or text. Advertisers also can include content from niche creators—if they get permission from the originator first.
In a blog post today announcing the launch, Twitter Revenue product manager Andrew Bragdon said the Carousel unit is a way for brands to include visually appealing material in certain tweets while featuring pricing and information in others.
"Advertisers have told us that creating compelling, engaging content can be both expensive and time-consuming," Bragdon wrote.