Twitter Teams Up With Bain & Co. on 5 Best Practices for Product Launches

One-half of the 650 marketers interviewed said the make-or-break period is getting shorter

Launch leaders were 2.4 times more likely to use social listening data to refine their strategies airdone/iStock

Global management consultancy Bain & Co. surveyed more than 650 marketing executives in the U.S. and found that product launches at their companies were up 27% on average in 2018, with those companies spending upward of $10 million on each one. So, Bain and Twitter teamed up on a list of best practices to make those launches pay off. David Cohen is editor of Adweek's Social Pro Daily.