Global management consultancy Bain & Co. surveyed more than 650 marketing executives in the U.S. and found that product launches at their companies were up 27% on average in 2018, with those companies spending upward of $10 million on each one. So, Bain and Twitter teamed up on a list of best practices to make those launches pay off.
Bain and Twitter said in a release last month that companies following these best practices saw revenue growth rates from brands climb 1.5
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